Rachel Channah Zeldin
I'm Sorry to Hear, LLC
I’m Sorry to Hear, LLC is a web-based company, “disruptive” technology, and online community that provides funeral planning and educational tools to consumers researching funeral establishments and related services and products. It is modeled after other well-known websites like WeddingWire, TripAdvisor, Yelp, and AngiesList where the basis of the website is a comprehensive database of entities that can be searched and sorted based on personal preferences and selection is often based on user reviews and ratings. As much as it is a business, it is also a consumer advocacy tool aimed at breaking down the knowledge barriers between the industry and consumers, empowering consumers to make decisions based on their own timeline and knowledge.
Rachel is passionate about life…and death. A longtime consumer advocate, she has dedicated her professional life to improving the business of death. Following the loss of a great uncle and personally experiencing the longwinded and confusing funeral planning process, she has become a champion for families in the same situation. Since 2012 she has been determined to provide funeral planning tools and resources via the Internet to help families find funeral service providers faster and make the funeral planning process simpler, clearer, and more autonomous for those in our community.